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Resources from past Speaker Series

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Human Resources & Your Business (Workshop)

April 9, 2018, Presented by Chad Thies and Steph Vanous, Zelle

This Catalyst Speaker Series was an open discussion addressing the importance of both traditional and non-traditional aspects of Human Resources that are critical to the success of your business. Attendees left this session with ideas and strategies specifically aligned to recruiting, interviewing, employee retention and engagement, performance reviews, and more.

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10 Essential Steps to Becoming a Thought Leader

February 20, 2018, Presented by Ali Schwanke & Tyler Sprunk, Simple Strat,

Being recognized as a thought leader is critical for increasing brand awareness, generating leads, and ultimately closing more sales. In today's competitive business environment, thought leadership can help you cut through the advertising clutter and better activate channels like social media, online video, and SEO. But many companies aren’t sure where to start or how to leverage their influence to get results. This workshop is designed for business owners, marketers, and entrepreneurs who want to transform what they know into a powerful channel to grow their company.

View the Presentation   More Simple Strat Resources

How Writing a NY Time Bestseller is like Starting a Startup

November 19, 2014, Presented by Diana Kander

Diana discussed using lean startup methodology to create one of the least lean products, a book. She talked about how treating the book like a business and conducting interviews and experiments has made a big difference in its success. This talk is for anyone who has ever thought about writing a book or who wants to see how these principles can help their business succeed.


Sales for Start-ups

October 28, 2014, Presented by Josh Berry

Whether you are a start-up or an enterprising organization that wants to grow, come to this highly interactive session to hone several sales skills that will improve your probability of growth. You’ll learn why to relish the customer research phase of a new product or idea, how to create raving fans before your start-up or new product is even ready, and several simple tactics to increase the chances someone will take your first sales meeting.


Prioritize Feedback: You'll Thank Yourself Later

September 17, 2014, Presented by David Weisser

As your organization grows, your culture can change in the blink of an eye - and not always for the better! Protect your primary investment: your people and the culture you want to maintain. Ever more important, relevant feedback systems help sustain your company’s entrepreneurial spirit, establish and reestablish your vision and strategy for your employees and provide a useful marketing and branding opportunity to boot.

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Startups and Angel Investing

August 7, 2014, Presented by Laura Classen

Laura Classen, Executive Director of The Nebraska Angels will discuss how startups go about raising angel funds, the life cycle of startup capital needs and factors for determining when capital is needed as well as the valuation of an early stage company.

In addition, she will highlight Angel investing from the investor’s point of view, including what it means to be an Angel investor, the qualities Angels look for in potential deals, how investment decisions are made, and the amounts Angels typically invest.

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What is Lean Startup? It's 'Business Engineering'

June 24, 2014, Presented by Justin Wilcox

With lots of audience participation, Justin will help startups/small business (even innovative enterprises) understand the basics of Lean Startup methodologies and customer development.  Some of the topics covered will include:

  • Why the Business Model Canvas is great
  • Demonstrate how to interview a customer (on a real customer from mTurk)
  • Introduce concierge testing
  • How to use Lean to test price points, domain names, etc.

Personal Branding for the Young Entrepreneur 

May 20, 2014, Presented by Mark Zmarzly

Build your personal brand to accelerate your growth and value within your organization and industry. By learning how to build and leverage your network of people and information, you will begin to see how daily action steps can set you apart and make you an invaluable linchpin to those around you.

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