By now, most of us are more than familiar with the three big holiday shopping days: Black Friday, Small Business Saturday, and Cyber Monday. But have you heard of Giving Tuesday?
Simply put, Giving Tuesday is a day that encourages people to do good. One would think it would be all but overlooked in all the holiday hoopla, but quite the contrary: After giving thanks for our own blessings, and having three opportunities to shop our hearts out, folks are ready to give back. This global effort began in 2012 as a joint project between New York’s 92nd Street YMCA and the United Nations Foundation. It has been steadily gaining traction since, thanks to social media, collaboration between numerous organizations, and a generous, giving society, with efforts and donation dollars increasing exponentially — particularly in recent years. It’s heartwarming, isn’t it? And it makes nearly everyone want to join the effort.
So, what should you give on Giving Tuesday? We’re not talking about an amount here, but rather, ways to contribute by giving some of what we have to those who need our help. After all, every act of generosity counts, and everyone has something to give. To that end, we’ve put together a few general ideas for ways you can share your gifts on Giving Tuesday.
Share your story. Speak up to advocate for issues that are meaningful to you, putting your story and passion behind the cause. By doing so, we can have a big impact within our own communities, effecting the kind of change that makes a lasting difference.
Share the news. Share how and why you're giving back on Giving Tuesday by posting your story on social media (posting your #UNselfie is optional!). You’ll motivate others to contribute as well.
Share the effort. Unite and inspire. Pair up with friends to organize a fundraiser or drive, host virtual forums on local issues, or post a digital kindness wall.
Share the love — or a smile. Pay for the car behind you in the drive-thru, carry a stranger‘s groceries (while keeping your social distance), or call to check on a neighbor. A small act of kindness has such an impact on both the giver and the recipient — the giving spirit is so contagious (and we’re all in need of virtual hugs)!
Share time and talent. Volunteering allows you to support causes that are important to you while connecting to your community and learning more about issues affecting it — and it also feels pretty good. UBT employees are pretty good at this; it’s such a big part of our giving-back culture, and we love to be out in the community, so we live this all year and know how many organizations are needing able bodies to do anything from cleaning up grounds and beds to filing paperwork to assembling food packages and making phone calls (maybe from home). On a slightly different bent, when you volunteer using your specific gifts, education, or experience, you’re helping a nonprofit operate on a shoestring budget (aren’t they all?) by offering technology, financial or events planning resources, or wherever your aptitudes lie.
Share your treasure. Donate to a nonprofit or community organization that has impacted your life or that of someone you love. Perhaps there’s a local organization (or several) that you feel strongly about that contributed greatly to the health and well-being of our community during COVID-19, one that is greatly impacting diversity and civil issues, or champions for another cause that really speaks to you. And donating to a nonprofit is easier than ever: Most organizations have a secure donation link on their website that makes giving safe and practically effortless by using your credit card.
And while we know we are speaking of the pure joy of altruism here, we want to point out that if you make donations using a credit card that offers reward points for cash back, it’s a win-win for both you and the organization. (Head here to learn more about our current credit card promotion, which could earn you 5,000 bonus points‡ within the first 60 days.)
Giving is important all year round. But this year, on December 1, consider hopping on the Giving Tuesday bandwagon to give it up for those nonprofits that have shown the love to others, particularly during this challenging year. We think you’ll be glad you did.
‡Offer subject to credit approval. Valid on approved Rewards and Signature Rewards Credit Card applications received between November 1, 2020, and January 31, 2021. Bonus points offer available after 10 posted purchase transactions are made within 60 days of credit card open date. Member FDIC.