Embracing the unique: What sets UBT apart

January 22, 2024
Union Bank Place Branch Manager Marta smiles at her computer

Online banks are receiving a lot of attention these days, but we still think there’s much to be said for local banks. A local bank knows you, and knows there is so much more to banking than low fees and high interest rates.

At UBT, we know our community’s needs run deeper than convenience, stellar service, user-friendly technology, and a great rate — in fact, we think those things should be a given. Because our customers and community are important to us, we believe our offerings should run deeper, too, so we provide services, programs, and products that cater to specific interests, business needs, life stages, and even specific careers. Below, we’ll go through some of the special offerings that make UBT stand out from the rest.

Community commitment

Not so much an offering as it is a belief, UBT’s love of our community runs to our core — so much so that we donate 2% of our net profits every year back to the communities we serve. From our sponsorships and charitable giving to the families and individuals whose holidays we brighten through Magic Moments, UBT is investing in the areas we all call home. Perhaps even more importantly, we encourage employees of all levels to be leaders in philanthropy, serving local nonprofits as board members and volunteers, both on their own and through the bank’s structured Community Involvement program.

Union Bank Place

In the summer of 2023, we moved from our previous location at 13th and O St. in Lincoln, across the street into the recently updated historic building that was the original location of the National Bank of Commerce. The result of a talented architectural firm’s execution of our vision was Union Bank Place, a gift to the downtown community and nucleus of exciting activity. In addition to offering full-service banking and a bilingual staff, Union Bank Place is home to our small business hub, Stories Coffee Co., small local businesses who inhabit our Pop-Up Shop, and architecture and atmosphere galore.

UBT Pet Club

We know how fond our customers are of their pets, so we created the UBT Pet Club to host fun, pet-friendly events (trunk or treating, anyone?), offer information and tips for our pet owners, and even make it possible for more pets to find homes through annual pet adoption partnerships. It’s another way for UBT to ensure that every member of the family is taken care of.

UBT Journey program

UBT’s Journey program is designed with those over 50 in mind, offering both virtual and in-person opportunities for education, enrichment, and education, as well as monthly digital newsletters. Our Journey eNews content is written and curated by team members who remember when vinyl was cool the first time around and understand that folks born after a certain date are interested in more than a good CD rate and a free movie (but we have that, too).

Financial Literacy program

UBT takes financial literacy seriously, recognizing its importance in empowering individuals. Through various initiatives and resources, our Financial Literacy program connects our community members to a better financial future through customized financial education. In 2023 alone, we partnered with nonprofits to reach over 1,200 community members through classes and workshops designed to meet folks where they are and help them work toward a financially healthy future.

529 College Savings Plans

UBT’s College Savings Plan area reinforces our commitment to investing in the future. By providing tailored solutions for education expenses, we’re helping families and individuals achieve their academic dreams without the burden of financial stress. We manage some of the nation’s best 529 plans, with a team of friendly experts to help you make the most of these tax-advantaged investment accounts.*

UBT’s UNL branch

Convenience is the name of the game for UNL students and staff members, because banking off campus isn’t always within reach. We get that life happens on campus, and our UNL students and faculty often feel like they’re living in a different world, so UBT’s branch in the Nebraska Union is all about them. We offer a campus-centric multilingual staff, services they need, fun events and contests, and special accounts just for UNL faculty and students.

Niche banking and specialized departments

While other banks might provide commercial lending, home loans, and even trust and investment services in addition to recognizing the treasury management needs of business owners and CEOs, UBT dials in a bit closer when conventional banking methods just won’t do. UBT offers unique, personalized approaches tailored to our small business owners, medical professionals, churches, sororities and fraternities, and those in agriculture. We help solidify our customers’ trust in these relationships by employing folks who specialize in these forms of banking (after all, you wouldn’t let your dentist do your knee replacement) and using a team approach and local decision makers.

Following that same, homegrown-but-professional approach, UBT’s Nebraska-based Corporate Trust program provides a true local presence for municipalities, schools, public utilities, and healthcare facilities, while our NFIT program, designed specifically for public agencies, keeps Nebraska funds in Nebraska.

It’s all about you

At UBT, our customers are our neighbors, and their dreams and goals matter to us, as does the growth of our community and the solvency of the businesses and entities we serve. Our team is here to guide neighbors like you through your financial journey with a personal touch that’s hard to find elsewhere.

Ready to learn more? Visit a UBT branch near you or connect with us.

  • Community Commitment

*Investment products: Not FDIC Insured — No Bank Guarantee — May Lose Value.


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